A modern, no-fluff guide for human-first, search-smart content. Built for content marketers who care about performance and quality.

🧠 1. Start with Intent + POV

Why it matters: Keywords don’t rank. Intent + perspective do.

• [ ] Search intent is clear (informational / commercial / navigational / transactional)
• [ ] Content angle adds original insight, opinion, or synthesis — not just summary
• [ ] Reader gets value even if they never click a CTA

🔑 2. Keywords in the Right Places

Why it matters: Placement > repetition. Google reads structure, not density.

• [ ] Focus keyword is in the meta title, URL slug, and page H1
• [ ] Keyword or semantically related phrase in first ~75 words
• [ ] One subheading (H2/H3) includes a key phrase or related term
• [ ] Keywords used naturally, never forced

🧩 3. Structure = UX

Why it matters: Skimmers rule the scroll.

• [ ] Headings are scannable and descriptive (not cute, not vague)
• [ ] Sentences average <20 words. Paragraphs average <4 lines.